Varvaglione presents the new Christmas Edition of 12eMezzo
This Christmas, Varvaglione 1921 wants to bring a gift to the homes of our clients, but with a dash of fun, like those long evenings playing Italian bingo at Christmas time.
It will be the blind goddess of fortune to decide who wins… and what. One thing is for sure: everyone wins something.
Here is the new version of the bottle dedicated to Christmas: this year, it is a game to share with friends around the Christmas banquet table.
Every year there is a new surprise for the much-awaited Christmas Edition of the 12eMezzo Collection, a cult in the collections of wines from the Varvaglione family.
“It is a bottle to unwrap, in the truest sense of the word. You have to scratch and cross your fingers, hoping for some good luck,” says Marzia Varvaglione. “It’s an opportunity for our clients to play with the bottle of wine and look for the winning symbols.”
The 12eMezzo Christmas Edition label shows a Christmas tree made by putting together geometric shapes that are like Christmas gifts. But three of them have a shape that is different from the others.
“We’re playing with the idea of scratch and win: we came up with the idea of a label that could be scratched to win a prize. Our invitation is to virtually unwrap the gifts under the special tree on the labels of the 12eMezzo line.”
A note pad or a t-shirt: both are gifts that bear the illustrations showing some of the most beautiful cities in the world, in which a bottle from the Varvaglione 1921 catalogue can also be found.
“We want to remember the world that welcomes us, all those cities that because of the pandemic we haven’t been able to visit for months and months. But we are so fond of these places, because of a personal bond but also our business ties,” comments Marzia Varvaglione.
And if you don’t find the symbols of the t-shirt or the note pad?
Don’t worry, because from the Varvaglione headquarters in the most authentic spirit of Christmas, they want everyone to wine something. In addition to the prizes, you can start collecting the precious drops that will give special access to the Varvaglione 1921 Wine Club in the new year.
Lots of new fun things under the Christmas tree this year at Varvaglione 1921!