Varvaglione 1921 ranked in the top 100 wineries in Italy by Italian daily newspaper Corriere della Sera Economia

It is the biggest family-run winery in Puglia to find itself in the super ranking published in the Economy pages of the national daily paper. Journalist Anna Di Martino’s report showcases the leading Italian wineries whose turnover has grown over the last year, marking a positive trend, and underscores their financial solidity. From the vineyard to the wine cellar to marketing and sales, the work performed by the Varvaglione team has earned a remarkable result, thanks to a careful interpretation of the market and producing wines that have met and surpassed the challenges. “It is a great joy to be able to celebrated this success,” commented Marzia Varvaglione, head of Marketing for the family that has been making wine for almost one hundred years in the area of Primitivo di Manduria. “It is the fruit of a common and enthusiastic labor – team work that has been coordinated by my father Cosimo, who is the guiding light of the company. Yes, it is family-run but at the same time, thanks to his meticulous attention, it has become a big company.”
A winery that can toast to its success with significant and noteworthy numbers: 150 hectares of vineyards owned by the family and another 150 that are rented, supervised personally by Cosimo and Angelo Varvaglione, who select the grapes and follow the fruit through its agricultural life. Over 4 million bottles sold throughout the world, exclusively in the market of quality food & wine. “It is not an easy choice,” Marzia Varvaglione explains. “But we are convinced of our choices and determined when pursuing our goals. Our portfolio is the result of a conscious awareness to answer the market demands of wine-lovers.”

Taranto, 23 luglio 2019



Un assaggio di Puglia

4 primitivi, 2 oli extravergini d’oliva, aperitivo

Protagonista di questa esperienza esclusiva è il vitigno autoctono che più
rappresenta la Puglia, il Primitivo. Sarà possibile degustarlo in tutte le
sue espressioni di profumi e sapori. La Puglia è anche terra di grandi oli
extravergini d’oliva e due tipicità del territorio completano la degustazione.

30 euro a persona ~ min. 4 persone ~ durata 2 ore

Un assaggio di Puglia

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Wine and Vine

Visit the Masseria, 4 wines accompanied by local specialties

We believe a good wine is the expression of a beautiful land. This tour tells about our region and wine through the landscape. It starts with a tour in the winery, followed by a walk in both the old and new vineyards. It ends with a tasting of 4 wines from the 12emezzo collection: Malvasia Bianca, Negroamaro, Negroamaro Rosé and Primitivo del Salento. The pairing is with local Puglia specialties and is held in the courtyard or old Masseria baking room.

€ 25,00 per person ~ min. 4 participants ~ 2h

Weather permitting. In case of cancellation, will be substituted by another wine tasting experience.

Wine and Vine

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The White and the Rosé

Tasting at the Cellar and the Masseria, 4 wines accompanied by local specialties

Enjoy the cool white and rosé wines under the blue sky. After a tour of the winery and a walk through both the old and new vineyards, the courtyard of the Masseria welcomes you to the tasting. Two white wines (12emezzo Malvasia Bianca and Moi Verdeca) and two rosé wines (12emezzo Negroamaro Rosé and Moi Negroamaro Rosé) are complemented by local specialties. A lovely summer experience in Puglia.

€ 25,00 per person ~ min. 4 participants ~ 2h

Weather permitting. In case of cancellation, will be substituted by another wine tasting experience.

The White and the Rosé

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A taste of Puglia

Tasting in the Cellar, 4 Primitivo wine varieties, 2 extra virgin olive oils, accompanied by local specialties

The star of this exclusive experience is the native grape that best represents Puglia: Primitivo! Taste the nuances of its aromas and flavors, paired with traditional Puglia specialties and two varieties of extra virgin olive oil, Coratina and Frantoio. This experience starts with a walk in the Primitivo vineyards with alberello style vines, and continues with a visit to the family estate, Masseria Pizzariello. The experience ends in the wine cellar with a tasting of 4 Primitivo wines: 12emezzo Primitivo del Salento, Passione, Papale Rosso and Chicca, a DOCG sweet dessert Primitivo wine. Pairings include friselline and ricotta cheese drizzled with Puglia gold, the famous olive oil.

€ 30,00 per person ~ min. 4 participants ~ 2h

Choose to end with a lunch including 4 typical Puglia dishes for € 40 per person. Min. 6 participants. Weather permitting. In case of cancellation, will be substituted by another wine tasting experience

A taste of Puglia

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Sleeping in the Masseria

for every need

The family Masseria is a beautiful and elegant villa built between the 16th and the 17th century, where guests can also stay overnight in old-time style rooms. It will be a holiday to rediscover the traditions in an enchanting Masseria, where you will come in close contact with the ancient Apulian wine culture. 3 double / twin rooms will be available.

In the bakehouse

1 twin room
Bathroom, kitchen, living room and a room with fireplace to relax, an independent entrance and overlook in the courtyard of the Masseria.

In the garden

1 twin rooms + 1 double room
A bathroom in each room, kitchen and living room to share, garden view and entrance to the pool area

From € 100 to € 200 per room per night in all seasons

Sleeping in the Masseria

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I sapori della Puglia

Degustazione in cantina,
4 varietà di Primitivo, 2 oli EVO abbinati a specialità locali

Il protagonista di quest’esperienza esclusiva è il vitigno autoctono che meglio rappresenta la Puglia: il Primitivo! Assapora i diversi sentori e aromi, abbinati a specialità pugliesi e due tipi di olio EVO, Coratina e Frantoio. Quest’esperienza inizia con una passeggiata nelle vigne del Primitivo ad alberello, e continua con una visita alla tenuta di famiglia, Masseria Pizzariello. L’esperienza si conclude in cantina con una degustazione di 4 vini Primitivo: 12emezzo Primitivo del Salento, Passione, Papale Rosso e Chicca, un Primitivo Dolce Naturale DOCG. Gli abbinamenti includono friselline e ricotta con l’oro di Puglia, il famoso olio di oliva EVO.

€ 30,00 a persona ~ min. 4 partecipanti ~ 2h

Concludere con un pranzo che comprende 4 piatti tipici pugliesi: € 40 a persona
Min. 6 partecipanti. Tempo permettendo. In caso di annullamento, sarà sostituito da
un’altra esperienza di degustazione.

I Sapori della Puglia

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Presto il consenso al trattamento dei dati personali per le finalità indicate nel paragrafo 3 lettere a), b) e c) della Privacy Policy pubblicata su questo sito.
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